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There are so many definitions/descriptions of the word “startup”. It is almost an enigma, something that cannot be clearly defined or understood. Neil Blumenthal, co-founder and co-CEO of Warby Parker defined a startup as a company working to solve a problem where the solution is not apparent and success is not guaranteed.. The American Heritage Dictionary suggests it is “a business or undertaking that has recently begun operation.” The business dictionary says it is the stage in the life cycle of an enterprise where the entrepreneur moves from the idea stage to securing financing, laying down the basis structure of the business, and initiating operations or trading. According to Wikipedia, a startup is a newly emerged business venture that aims to develop a viable business model to meet a marketplace need or problem. Founders design startups to effectively develop and validate a scalable business model.

From all this definitions, we can see that a startup is a new business which is focused on growth and solving problems. The term “startup” is relatively new in our society and the recent nosedive of the economy which led to mass job losses, also led to an increase in the number of startups that has emerged.

Speaking about the economy, it is important to note that startups can do a world of good to the improvement of the general economy of a nation. They create more jobs which translates to more employment, and more employment translates to an improved economy. Not only that, startups can also contribute to economic dynamism by spurring innovation. Most of the products we now use as well as the recent strides in technology are results of startups. Alibaba, Google, Microsoft, Facebook, all started small, but as they grew, they transformed the economies in the cities they operated in. They also improved employment patterns providing job opportunities to both experienced and young professionals. This led to surge in inflow of graduates, relocation of experienced professionals from different cities and the attraction of investors.

Startups also boost the economy with revolutionary technology and they have the potential to create new industries over time. They can become money-making engines for not just the owners but also for the employees and shareholders. Thousands of Google employees became worth more than five million dollars when they went public. On the other hand, Alibaba single-handedly transformed the trade scene for SMEs in China, a country that was at that time infamous for its innumerable trade entry barriers. Often times, these same new millionaires put their money towards the businesses of friends and business partners, starting a virtuous circle.

Startups can and will do great things to the economy. This is why The Ken Saro-Wiwa Innovation Hub is committed to being an incubation centre for startups geared towards using technology to solve societal problems and contribute to the economic and socio-economic development of the Niger Delta and Nigeria.

Citation: https://www.startupgrind.com/blog/role-of-startups-in-economic-prosperity/


Business and technology have one thing in common- they exist to create solutions. The underlying mission of every business owner or entrepreneur is to recognize what consumers want and design the means of meeting them. The essence of technology is to create solutions for human needs. Now, it goes without saying that business and technology will make a great symbiotic relationship.

Businesses will need to use technology to accomplish their goals and mission. In fact, these days it is challenging for a business to gain a competitive advantage, not to mention experience an increase in Return on Investment (ROI), without using technology.

Now, technology doesn’t exactly have a good reputation; most people loathe it because of the seeming complexity, the fact that it is prone to malfunctioning, and not to mention that it seems to be more efficient than human beings, hence posing a threat to our usefulness. But these issues do not take away from the fact that it is useful.

Technology can be employed in practically any aspect of business; from manufacturing to communications, customer care to marketing. The use of Technology in business today helps to create less costly, environment and customer friendly solutions. Technology can aid businesses to study and solve daily life problems. Digital Marketing, Cloud computing, Machine learning, robotics, internet of things, Blockchain and Artificial intelligence are all part of the innovation and problem-solving methods created using technology.

Technology has also revolutionized marketing and advertising. Once upon a time, marketing was the challenging part for small businesses. It took lots of money in advance to start and market businesses. But the use of Internet applications, website builders, CMS, eCommerce stores, social media, websites, and search engines optimization providing new platforms and features for small business owners, home startups, freelancers and everyone to start promoting and marketing business and services.

Hence the work that must be done is to discover the specific application of technology in our unique businesses/ endeavors. The truth is that it has come to stay and the wise thing to do is to evolve with and benefit from it, bearing in mind that the reason the mosquito is still potent today is rooted in its ability to adapt and evolve.

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